Privacy Policy
Privacy Policy
Last updated: 27 October 2026
We believe you should know what happens to your personal information when you shop with us, visit our website or get in touch.
is Privacy Policy explains what information we collect, why we collect it, who we may share it with, how long we keep it and what choices you have. We’ve tried to keep everything straightforward, so you can understand how your information is handled without having to work through complicated legal language.
We don’t need to know everything about you to sell you clothes. We only want to collect and use the information we need to run our store, look after your orders, improve your experience and, where you’ve agreed or the law allows, keep you up to date with mensBUTTON.
Please take a few minutes to read this policy. If anything isn’t clear, you’re welcome to contact us using the details at the end.
Comments
Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
What personal information do we collect?
The information we collect depends on how you use our website and what you choose to share with us. We don’t collect every type of information listed below from every visitor.
Information you give us
When you place an order, contact us or use one of our website forms, we may collect:
– Your details: your name and, where relevant, your email address and telephone number.
– Delivery and billing details: the addresses needed to process your payment, send your order and handle any delivery or returns enquiries.
– Order information: the items you buy, sizes, colours, quantities, order value, discount codes, order number and purchase history.
– Account details: your login details and account preferences, if you create an account on our website.
– Messages and enquiries: the information you share when you contact us about an order, ask a question, request a return or refund, or make a complaint.
– Marketing preferences: whether you’ve chosen to receive our emails and any changes you make to those preferences.
– Reviews and feedback: the comments, ratings or other feedback you choose to give us.
We ask for information because it helps us provide the service you’ve requested. For example, we need your delivery address to send your clothes to the right place.
Payment information
When you pay for an order, your payment is handled by the payment provider you choose, such as Stripe or PayPal, where available.
Your payment provider may collect information such as your card details, payment account information and billing address to authorise and process the transaction.
We receive the information we need to confirm and manage your order, such as payment status, transaction references and relevant payment details.
We do not intend to store your full payment card number or card security code on our own systems. Your payment provider’s own privacy policy explains how it handles your payment information.
Information collected when you browse our website
Some information is collected automatically when you visit mensbutton.co.uk. Depending on the tools and settings we use, this may include:
– Your IP address.
– Your browser and device type.
– Your operating system and screen settings.
– The pages and products you view.
– How you move around our website and which links you click.
– Items added to or removed from your basket.
– The date, time and length of your visit.
– The website or advert that brought you to us.
– Technical information about errors or problems you experience.
We use this information, where appropriate, to keep our website working, understand how people use it, improve the shopping experience and protect the store against misuse.
Some of this information may be collected through cookies or similar technologies. You can find more information in our Cookie Policy.
Information we receive from other companies
We may receive limited information from companies that help us run the store. For example, a payment provider may confirm whether a payment was successful, or a delivery company may provide tracking information.
If we use analytics, advertising, social media or fraud-prevention services, those providers may also supply information relevant to their services.
We will only use information from other sources where we have a valid reason to do so and are allowed to use it under the law.
Sensitive personal information
We do not ask for sensitive personal information, such as details about your health, religious beliefs or political views, as part of our ordinary clothing sales.
Please avoid including sensitive information in messages to us unless it is genuinely necessary. If we ever need to handle this type of information for a specific reason, we will do so only where the law allows it.
How and why do we use your information?
We use your information for specific, practical reasons. These include the following.
To process and deliver your order
We use your name, contact details, delivery information, order details and relevant payment information to confirm your purchase, take payment, arrange delivery, send order updates and deal with any problems.
To manage returns, refunds and exchanges
We use the relevant order and contact details to identify your purchase, arrange a return, assess your request and process any refund or exchange.
To answer your questions
If you contact us, we use the information you provide to understand your enquiry and give you a useful response.
To run and improve our website
We may use technical and browsing information to fix errors, improve navigation, understand which products interest customers and make the website easier to use.
To keep the store secure
We may use relevant information to identify suspicious orders, prevent fraud, investigate misuse of our website and protect our customers and business.
To keep proper business records
We keep the records we need for accounting, tax, legal and other business requirements.
To send marketing emails
If you sign up to hear from mensBUTTON, we may use your email address to send updates about new collections, product launches, offers and other brand news.
In some circumstances, UK law allows a business to send marketing emails to existing customers about similar products without obtaining a fresh marketing opt-in, provided the applicable conditions are met and an opportunity to opt out was given when the details were collected and in every subsequent message. We will only rely on this exception where it applies.
To understand what works
Where we use analytics or marketing tools, we may examine information about website visits, product interest and campaign performance. This helps us understand what customers find useful and make better decisions about our products and website.
We will not use your personal information for a completely unrelated purpose without first considering whether we are legally allowed to do so and providing any information required by law.
What gives us the right to use your information?
Data protection law requires us to have a valid legal reason for using your personal information. The reason depends on what we’re doing.
We may rely on the following legal grounds.
When we need your information to fulfil an order
We use the details needed to process your purchase, receive payment, deliver your items and manage related requests. This is necessary to carry out our contract with you.
When the law requires us to keep or share information We may retain or disclose certain records to meet tax, accounting, legal or regulatory requirements.
When we have your permission
We rely on your consent where the law requires it, for example, for certain marketing activities or non-essential cookies and tracking technologies.
You can withdraw your consent at any time. This does not affect anything we lawfully did before you withdrew it.
When we have a legitimate business reason
Sometimes we need to use information to protect, maintain or improve our business. This may include responding to customer enquiries, keeping records, preventing fraud, securing our website or understanding how our store performs.
When relying on legitimate interests, we consider whether our reasons are fair and whether they are outweighed by your rights and interests.
We do not treat these legal grounds as interchangeable. We use the one that applies to the particular activity.
Will we send you marketing emails?
We’d like to keep you informed about mensBUTTON, but we don’t want our emails to become something you regret signing up for.
If you subscribe to our mailing list, we may send you information about new arrivals, upcoming launches, offers, restocks and other updates about the brand.
You can unsubscribe at any time by using the link at the bottom of our marketing emails. You can also contact us and ask us to stop.
If you unsubscribe, we will stop sending you the marketing emails covered by that request, subject to the time needed for our systems to update.
subscribing from marketing does not stop essential order messages. We may still need to email you about an order, delivery, return, refund, account security or another matter relating to a service you’ve requested.
We will not sell your email address to another company so that it can send you its own marketing.
Who can we share your information with?
We do not share personal information simply because it is available to us. Sometimes, however, we need help from other companies to operate the store and provide the service you’ve requested.
Depending on the services we use, we may share relevant information with the following types of organisations.
Payment providers
Services such as Stripe and PayPal, where available, process payments and help us manage transactions.
Delivery companies
Couriers and postal services receive the details needed to deliver your order, provide tracking and investigate delivery problems.
Website and hosting providers
The companies that host, maintain or support our website may need access to certain information to provide their services, resolve technical problems and keep the store running.
Email and customer communication providers
If we use an email marketing or customer messaging service, it may process your email address, preferences and relevant campaign information to send messages on our behalf.
Analytics and advertising providers
If we use services such as Google Analytics or advertising platforms, relevant information may be processed to help us understand website activity, measure campaigns or show adverts to people who may be interested in our products. Non-essential tracking will be subject to the consent requirements that apply.
Professional advisers
We may share relevant information with accountants, solicitors, insurers or other professional advisers when necessary for legitimate business or legal purposes.
Public authorities and law enforcement
We may disclose information when we are legally required to do so, or where disclosure is necessary and lawful to protect our rights, investigate suspected fraud or respond to a valid legal request.
A future owner of the business
If mensBUTTON is sold, merged with another business or undergoes a restructuring, relevant records may need to be transferred as part of that process. Any transfer will be handled in accordance with applicable data protection law.
Where a company processes personal information on our behalf, we expect it to protect that information and use it only for the agreed purposes and in accordance with the law.
Some companies may act as independent data controllers for their own services. For example, a payment provider may use certain information to meet its legal obligations or prevent fraud. In those cases, its own privacy policy also applies.
Do we sell your personal information?
We do not sell your personal information to other companies in exchange for money.
However, some advertising or analytics arrangements can involve sharing information with third parties for purposes such as targeted advertising or measuring campaign performance. Depending on the technology and the circumstances, this may count as sharing personal information for advertising purposes under applicable data protection or privacy rules.
Where we use such services, we will explain the relevant practices and obtain consent where required. You can also manage non-essential cookies through our cookie settings, where available.
We will not claim that no information is ever shared with third parties. Some sharing is necessary to process orders, arrange delivery, keep the website secure and operate the business.
Do we send your information outside the UK?
Some companies that help us run our website, process payments, send emails or provide analytics may store or process information outside the United Kingdom.
If this happens, we will take the steps required by data protection law to protect your information. Depending on the circumstances, this may include transferring information to a country recognised as providing an adequate level of protection or using an approved legal safeguard for the transfer.
If you would like more information about an international transfer relevant to your information, you can contact us using the details at the end of this policy.
How long do we keep your information?
We keep personal information only for as long as we reasonably need it for the purpose for which it was collected, including any legal, accounting or reporting requirements.
Different records may need to be kept for different lengths of time.
For example:
– Order and transaction records may need to be retained for tax, accounting, fraud prevention and legal purposes.
– Customer service messages may be kept for as long as necessary to deal with your enquiry and keep a reasonable record of how it was resolved.
– Marketing information may be kept while you remain subscribed and for as long as needed to maintain an accurate record of your preferences.
– Technical and website information may be kept for the period needed for security, troubleshooting, analytics or other stated purposes, depending on the tools involved.
We do not promise to keep every record indefinitely. When information is no longer needed, we will delete it, anonymise it or otherwise dispose of it securely, unless we have a lawful reason to retain it.
If you unsubscribe from marketing, we may retain a limited record of your request so that we can respect your decision and avoid contacting you again.
How do we protect your information?
We take reasonable steps to protect the personal information we hold against unauthorised access, loss, alteration, misuse or disclosure.
These steps may include access controls, secure systems, appropriate account permissions and using reputable service providers. We aim to ensure that only people who need access to information for their work can access it.
No website, online service or method of sending information over the internet can be guaranteed to be completely secure. We cannot promise that a security incident will never happen, but we will take appropriate action if we become aware of a problem and meet any legal obligations to notify affected people or the relevant authorities.
If you believe your information has been used inappropriately or that your account may have been compromised, please contact us as soon as possible.
Cookies and similar technologies
Cookies are small files stored on your device that can help a website remember information about your visit. Similar technologies can also collect information about how you use a website.
We may use cookies or similar technologies to:
– Keep essential website features working, including your shopping basket.
– Remember certain preferences.
– Understand how visitors use our website.
– Measure the performance of our website and marketing campaigns.
– Support advertising activities, where applicable.
Some cookies are necessary for the website to work. Others are optional and may be used only after you have given the required consent.
You can manage your choices through our cookie settings, where available. You can also change your browser settings, although blocking certain cookies may affect how parts of the website work.
For a fuller explanation of the cookies and technologies used on mensbutton.co.uk, please read our Cookie Policy.
We will update our cookie information if the technologies we use change.
Your rights over your information
Your personal information belongs to you, and data protection law gives you rights over how it is used. The rights available to you depend on the circumstances and the legal basis for processing.
You may have the right to:
– Ask for a copy: request access to the personal information we hold about you.
– Correct information: ask us to correct details that are inaccurate or incomplete.
– Ask us to delete information: request deletion where the law allows it.
– Limit how we use information: ask us to restrict certain processing in particular circumstances.
– Object to certain uses: object to processing carried out on the basis of legitimate interests, including the right to object to direct marketing.
– Move your information: request a copy of certain information in a commonly used, machine-readable format where the legal conditions for data portability are met.
– Withdraw consent: where we rely on your consent, you can withdraw it at any time.
These rights are not absolute in every situation. For example, we may need to retain some order records to meet legal requirements, even if you ask us to delete them. If we cannot fully comply with a request, we will explain the reason where the law requires us to do so.
To exercise your rights, contact us using the details in the final section of this policy.
We may ask for information to confirm your identity before dealing with a request. This helps us avoid giving your personal information to someone who has no right to receive it.
There is normally no charge for making a reasonable request. If a request is clearly unfounded or excessive, the law may allow us to charge a reasonable fee or refuse it.
We aim to respond within one month of receiving a valid request. In some cases, the law allows more time, particularly where a request is complex or we receive several requests from you. If that applies, we will let you know.
Can you ask us to stop sending marketing?
Yes. You can unsubscribe from marketing emails at any time using the link included in our messages.
You can also email us directly and ask to be removed from our marketing list.
We will act on your request as soon as reasonably possible. Please bear in mind that an email already scheduled or in the process of being sent may reach you shortly after you unsubscribe.
We may keep a limited record of your request so we can make sure your preference is respected. This does not mean you will continue to receive marketing.
Links to other websites
Our website may contain links to other websites or services, including payment providers and social media platforms.
Once you leave mensbutton.co.uk and visit another website, that website’s own privacy practices apply. We do not control how independent companies collect or use information through their services.
We recommend reading their privacy policies before sharing personal information with them.
Children's privacy
Our website is intended for people shopping for menswear. We do not deliberately collect personal information from children where doing so would be unlawful or inappropriate.
If you believe a child has provided us with personal information that we should not hold, please contact us. We will look into the matter and take any action required by law.
Where our website is accessible to younger customers, we will handle their information in accordance with the data protection rules that apply to them.
Changes to this Privacy Policy
As mensBUTTON grows, the way we run our website and work with service providers may change. If that affects how we use personal information, we will review this policy and update it where necessary.
The latest version will be available on our website, along with the date it was last updated.
If a change introduces a new use of your information that requires us to tell you directly or obtain your consent, we will take the steps required by law before starting that activity.
We encourage you to check this page from time to time so you know how your information is being handled.
How to contact us or make a complaint
If you have a question about this policy, want to know how we use your information, or wish to exercise any of your data protection rights, please get in touch.
**Email:** [Insert your privacy contact email]
**Business name:** mensBUTTON / [Insert full legal business name]
**Address:** [Insert your business address]
We will do our best to understand your concern and give you a clear response.
If you are unhappy with how we have handled your personal information, you can also complain to the UK’s Information Commissioner’s Office (ICO), which oversees data protection matters.
You can find guidance and details of how to complain at [ico.org.uk](https://ico.org.uk/).
We would welcome the opportunity to look into your concern first, but you do not have to contact us before approaching the ICO.
Thank you for taking the time to read our Privacy Policy. We want you to feel comfortable shopping with mensBUTTON and to understand how your information is used when you do.
The mensBUTTON Team